Lilac at DAMAC Hills — off-plan apartments

• Developer — DAMAC Properties (high — portal + brokers) ^[1]
• Product strings — Lilac at Damac Hills · Damac Hills - Lilac (high) ^[1]
• Master community — DAMAC Hills (high) ^{[1] [2]}
• Product type — apartments in a single mid-rise building (med) ^[1]
• Height — 12 storeys · G+2P+9F+R (med) ^{[1] [3]}
• Beds marketed — studio, 1, 2 and 3 bedroom (med — broker; PF unit table empty) ^{[2] [3]}
• Unit count — 288 residences on one broker page (low — not dual-confirmed) ^[2]
• Starting price — not published (PF “Coming soon” / 0; brokers price on request) (unknown) ^[1]
• Payment plan — no numeric split on PF; brokers only say “easy installments” (low) ^{[1] [2]}
• Portal booking stamp — expected booking 31 July 2026 (unknown — portal timeline field; launch date not locked) ^[1]
• Portal construction stamp — construction started 1 August 2026 (med) ^[1]
• Portal sales phase — waiting for sales start (med) ^[1]
• Portal completion stamp — 31 January 2030 / Q1 2030 (med) ^[1]
• Ownership field on portal — freehold (med) ^[1]
• Building amenities listed — landscaped gardens, CCTV, gym, shared pool (+ parking / kids play on master-plan copy) (med — marketing) ^[1]
• RERA / escrow identifiers — still missing on every public page we checked (unknown)

Use high/med bullets when shortlisting Lilac. Refuse any verbal “from” price that is not on a dated unit list.

Lilac is sold as a named apartment building inside DAMAC Hills — not the whole master community, not DAMAC Hills 2 / Akoya, and not DAMAC District (a separate mixed-use product in the same community). ^{[1] [4]}

Public copy describes one mid-rise: 12 storeys (G+2P+9F+R) and a short amenity set (gardens, gym, shared pool, security). ^[1] Brokers add studio through 3-bedroom layouts; Property Finder’s unit inventory was empty and starting price zero at capture, so bed mix is broker-level, not a live price list. ^{[2] [3]}

One broker prints 288 residences. ^[2] That figure is useful as a sizing hint and weak as a locked fact — get the official unit schedule before you model density or yearly service charges.

The hero still on this page is the community park / mid-rise context image used on the portal product card, not a labelled Lilac tower close-up. Use it for place-context only; floor plans and SPA exhibits define the unit you buy.

Property Finder is the clearest public calendar at capture: construction started 1 August 2026, expected completion 31 January 2030, sales still tagged waiting for sales start, plus an expected-booking timeline stamp of 31 July 2026 (unknown confidence — not a locked launch date). ^[1] Brokers repeat Q1 2030 handover language. ^{[2] [3]}

Portal construction and completion stamps imply a multi-year wait if a booking lands near those mid-2026 fields. ^[1] Dates move; only the SPA and written handover notice bind.

Payment plan: Property Finder returns an empty payment-plan array. Brokers market only “easy installments” without a printed ratio. ^{[1] [2]} Do not borrow a 60/40 or 80/20 headline from a different DAMAC product. Rebuild cash-flow from the SPA instalment table for this building and unit.

Builder page: DAMAC. A large brand does not shorten escrow, variation or service-charge checks for Lilac specifically.

Master community page: DAMAC Hills — Lilac sits inside that named master community. Community amenity marketing for other Hills products is context, not a guarantee for your unit, view or service charge. ^[1]

Sister product in the same community (own fact file): DAMAC District. Match the SPA project name to Lilac at Damac Hills / Damac Hills - Lilac, not a generic “DAMAC Hills apartment” pack.

1. No public price — PF and brokers show coming soon / on request; any verbal “from” is not evidence. ^[1]
2. No numeric payment plan on dual sources — “easy installments” is not a cash-flow model. ^{[1] [2]}
3. No damacproperties.com product page at capture — you are working from portal + brokers until DAMAC publishes an official product URL.
4. Sales phase vs construction stamps — waiting for sales start while construction is already dated; prove channel and reservation terms in writing. ^[1]
5. 288-unit figure is single-broker — do not treat it as locked. ^[2]
6. Missing RERA and escrow here — obtain both before any booking fee moves.
7. Community still ≠ tower identity — marketing images show DAMAC Hills context; confirm the building and unit on plans.

No yield promises. No scarcity story without a dated inventory list.

1. Match SPA project name to Lilac at Damac Hills / Damac Hills - Lilac, plus building and unit ID.
2. Collect written RERA registration and escrow account numbers for this release only.
3. Obtain a dated unit price list (not a verbal “from”) and tie it to net area on the official plan.
4. Rebuild the SPA instalment schedule in AED and dates; discard broker “easy plan” language. ^[1]
5. Confirm bed type, floor, parking and any view claim on drawings — not on community lifestyle photos.
6. Stress the 31 Jan 2030 / Q1 2030 portal stamp against written construction updates. ^[1]
7. Separate Lilac from DAMAC District and other Hills products on the contract.
8. Run the same checklist via due diligence.