Everly Place — off-plan in MBR City (Meydan Horizon)

• Developer — Ellington Properties (high) ^{[1] [2]}
• Product name — Everly Place (high) ^{[1] [2]}
• Official place — MBR City / Mohammed Bin Rashid City, crystal-lagoon framing (high) ^[1]
• District marketing — Meydan Horizon (high on press) ^{[4] [5]}
• Portal place tree — Ras Al Khor / Ras Al Khor Industrial 1 / Everly Place (med) ^{[2] [3]}
• Homes — about 209 residences (high on press + Propsearch) ^{[4] [3]}
• Official mix stamp — 1–2BR apartments plus 1–3BR residences with study (high) ^[1]
• Press mix — 1BR, 1BR+study, 2BR, 2BR+study, 3BR (high on launch coverage) ^[4]
• Portal property type — apartments; 1 building on Property Finder (med) ^[2]
• Height chip — about 13 storeys on Propsearch (med — not on official hero) ^[3]
• Public open (portal) — about AED 1.9M / FAQ AED 1,940,000 (med — silent on official hero AED) ^[2]
• Portal instalments — 20 / 50 / 30 dual on Property Finder + Propsearch (med) ^{[2] [3]}
• Keys year — 2030 dual (med); quarter conflict — PF Q4 / December 2030 vs Propsearch Q2 2030 (low for quarter) ^{[2] [3]}
• Ownership chip — freehold on Property Finder (med — confirm on sale contract) ^[2]
• Portal programme stamp — construction start 28 June 2026 on Property Finder (med — listing only, not a site audit) ^[2]
• Project-value stamp — about AED 198M DLD estimate on Propsearch (med context only) ^[3]
• Sizes — dual-locked floor-plan band not published on official or PF unit tables at capture (omit)

High/med tags are about public evidence strength. The pack you sign still outranks this page.

Think one named lagoon tower, not a whole master brand. ^[1] Ellington sits Everly Place in MBR City next to a crystal lagoon. ^[1] Listing trees often say Ras Al Khor Industrial 1; Propsearch adds a 13-storey building label for that pin. ^{[2] [3]} Launch press prefers Meydan Horizon. ^[4] Shortlist the Everly Place string — not a blurry “Meydan lagoon flat.”

Marketing mix (not a live stock sheet):

• Brand page: 1- and 2-bedroom apartments, plus 1- to 3-bedroom residences with a study ^[1]
• Launch press: 209 homes across 1BR, 1BR+study, 2BR, 2BR+study and 3BR ^{[4] [5]}
• Property Finder layout tables were still coming soon when we captured — no dual-locked size ladder ^[2]

Portal open is about AED 1.9 million (FAQ AED 1,940,000 on the 1-bed card). ^[2] The Ellington hero we saw talks mix and lifestyle without that AED figure. Treat the open as a filter until a dated unit sheet prints Everly Place plus unit ID.

Brand marketing shows shared wellness and leisure spaces; only the sale-contract exhibits settle what attaches to your home. ^[1]

Gallery frames are self-hosted Ellington marketing stills. ^[1] They set identity, not your floor, view or finish date.

Year dual-locks; quarter does not. Property Finder shows Q4 2030, December 2030 and expected completion 1 December 2030. ^[2] Propsearch estimates Q2 2030. ^[3] Budget for 2030, then pin the written quarter and long-stop wording before you model rent or a mortgage timeline.

Listing cash sketch (Property Finder + Propsearch):

• 20% down / booking ^{[2] [3]}
• 50% during construction (Property Finder lists 8 instalments) ^{[2] [3]}
• 30% on handover ^{[2] [3]}

That 20 / 50 / 30 split appears on both portals. ^{[2] [3]} Rebuild cash from the milestone table on the Everly Place sale contract for the unit you take.

Property Finder also prints construction start 28 June 2026 — a programme chip on a listing, not a site walk-through. ^[2] Launch coverage is June 2026. ^[4]

Builder: Ellington Properties. Product page lives under MBR City on ellingtonproperties.ae. ^[1] Check the legal seller line on reservation and sale contract; brand and contracting company can differ.

Geography: MBR City, with Meydan Horizon / Bukadra corridor language and a Property Finder pin in Ras Al Khor Industrial 1. ^{[1] [2] [3]} Brochure minute-to-Downtown claims are marketing. Central-corridor lagoon stock — not Palm beachfront, not Dubai Islands.

Sibling under the same brand: The Highgrove is another Ellington MBR City page. Keep product names separate on paper. ^[1]

Plain read: design-led Ellington tower by the crystal lagoon, portal entry near AED 1.9M, 20/50/30 listing sketch, 2030 keys year with a Q2-vs-Q4 fight. ^{[2] [1]} Fit hangs on commute, cash buffer and whether forms say Everly Place — not only “Meydan” or “Ras Al Khor.”

1. Handover quarter split — Property Finder Q4 / December 2030 vs Propsearch Q2 2030. The sale-contract handover clause is the only date that counts. ^{[2] [3]}

1. AED open is portal-side — about 1.9M–1.94M on Property Finder; Ellington’s public hero we saw does not dual-lock that figure. Attach every price to a unit ID. ^{[2] [1]}

1. Size ladder missing in dual public tables — PF layouts were empty at capture. Ask for official plans before area maths. ^[2]

1. Place-name clutter — MBR City, Meydan Horizon, Bukadra and Ras Al Khor Industrial 1 all appear. Walk away from packs that never print Everly Place. ^{[1] [2]}

1. 20/50/30 stays research until SPA — dual on portals only. ^{[2] [3]}

1. Young programme — June 2026 launch coverage plus a PF construction-start chip; amenity copy is brochure until exhibits and snagging close the gap. ^{[2] [1]}

1. Freehold and seller strings — freehold is a portal chip; match the legal seller name on the form you sign. ^[2]

No yield forecasts. No “limited units” theatre.

1. Shortlist the Everly Place home you want (beds, floor, outlook) — a site visit helps — then read the booking pack and sale contract to confirm they already show Everly Place and that unit. Developer forms are fixed; you check them, you do not author them.

1. Use Dubai Land Department public tools to confirm registration and escrow for this project before any booking fee leaves your account.

1. Put Property Finder’s Q4 / December 2030 next to Propsearch’s Q2 2030 and ask which language sits on the sale contract. ^{[2] [3]}

1. Build your cash calendar from the instalment table attached to the Everly Place reservation — portal 20/50/30 is only a sketch. ^{[2] [3]}

1. Match every AED quote to unit ID, floor and measured net area; do not stop at the ~AED 1.9M portal open. ^[2]

1. Ask the desk for written annual service-charge guidance, parking allocation and handover snagging rules tied to your unit number.

1. Reject vague “Meydan”, “MBR City” or “Ras Al Khor” labels when a different tower could share the same map. ^{[1] [2]}

1. Before each large construction instalment, re-check progress and escrow on Everly Place alone.