East Residence 2 — off-plan in Serenia District, Jumeirah Islands

• Marketing seller — Palma Development on PF; product article on Palma Holding (high) ^{[3] [1]}
• Propsearch legal string — East Residences complex attributed to Palma Holding via Palma Homes Real Estate Development (med; confirm SPV on form) ^[6]
• Product name — East Residence 2 / East Tower 2 (high) ^{[1] [5]}
• Location tree — Serenia District East, Jumeirah Islands (high) ^[3]
• Buildings on this card — 1 (high) ^[3]
• Cluster peers — one of five East towers (2–6) (high) ^[6]
• Height (Propsearch) — ~30 storeys (med) ^[5]
• Beds marketed here — 2BR · 3BR · 4BR (high) ^[3]
• Sizes (PF tables) — 2BR 1,316–2,853 sqft · 3BR 2,248–3,169 · 4BR 2,742–5,364 (high) ^[3]
• Open band — FAQ AED 3,719,000 / chip 3.7M; 3BR ~5.7M; 4BR ~8.2M (med) ^[3]
• Keys aim — June / Q2 2030 (expected 30 June 2030) (med) ^[3]
• Portal payment — 60% build (six steps) / 40% handover (med) ^[3]
• Ownership chip — Freehold on PF (med) ^[3]
• Works stamp — construction 9 March 2026 (med — not an audit) ^[3]

Shortlist only. Your pack still names the tower, unit and cash dates.

East Residence 2 sits one level below the multi-tower East Residences label and one level above a specific unit plan. Propsearch’s East Tower 2 is that middle layer. ^{[5] [1]}

On this tower’s PF card alone: ^[3]

• 2-bedroom homes about 1,316–2,853 sqft, marketed from ~AED 3.7M ^[3]
• 3-bedroom homes about 2,248–3,169 sqft, marketed from ~AED 5.7M ^[3]
• 4-bedroom homes about 2,742–5,364 sqft, marketed from ~AED 8.2M ^[3]

That is a family-sized stack. Palma’s East Residences collection copy still talks about 1–2–3 bedroom apartments across the east group — useful context, not a substitute for Tower 2 drawings. ^[2]

After you shortlist Tower 2 from a visit or plan set, open the booking form and sale contract and confirm they already name East Residence 2. Soft wording such as “Serenia East” is not enough if you want this building. You read Palma’s fixed form; you do not rewrite it.

Keep these labels separate:

• Parent cluster: Serenia District East Residences
• Sister building: East Residence 3 — PF markets 1–2BR and a 10/50/40 cash badge there ^[4]
• East towers 4 / 5 / 6 on portal trees ^[6]
• West Residence and Palm Jumeirah Serenia products — different schemes

Marketing stills show calm massing and district amenity zones. Treat podium pools, gyms and social spaces as claims until brochure exhibits list what this tower actually delivers. ^[1]

Keys on PF for this tower: Q2 2030, June 2030, expected completion 30 June 2030. ^[3] Public targets move. Only written keys language in the sale contract is enforceable.

Portal payment badge (Tower 2 card only):

• 60% during construction in six instalments ^[3]
• 40% at handover ^[3]

Turn that badge into dated lines from the pack you are given. A portal chip is not a signed schedule.

Important contrast: sister East Residence 3 carries a 10/50/40 badge on its own PF card. ^[4] East towers do not share one cash plan online — match the schedule to the tower you chose.

PF stamps works start 9 March 2026. ^[3] Booking in 2026 against a mid-2030 keys aim is roughly a multi-year cash runway if the target holds — model slip.

Seller labels: Palma Development appears on the PF product card; Palma Holding publishes the East Residence 2 article. Propsearch’s East Residences guide names Palma Holding through Palma Homes Real Estate Development. ^{[1] [3] [6]} Verify the contracting entity on the reservation pack — marketing brands are not SPV names.

Place: Serenia District inside Jumeirah Islands. ^[1] Palma stresses lake outlooks and quick links toward JLT and Marina. Drive-time marketing and amenity renders do not fix your unit view, service charge or keys date.

Start with the multi-tower map? Use Serenia District East Residences. Comparing the smaller 1–2BR sister? Open East Residence 3.

1. Tower string gaps — multi-building East Residences means a vague “Serenia East” line is incomplete diligence for Tower 2. ^[6]
2. Payment badge mismatch across towers — this card is 60/40; Tower 3’s card is 10/50/40. Rebuild from your printed schedule. ^{[3] [4]}
3. Bed-mix conflict — PF Tower 2 is 2–4BR; East Residences collection still markets 1–2–3BR cluster-wide. Open Tower 2 inventory only. ^{[3] [2]}
4. Open price filter — ~AED 3.7M is an entry signal for 2BR marketing, not a unit quote. ^[3]
5. Height claims — Propsearch ~30 floors; prefer drawings in the pack. ^[5]
6. Long cash runway — heavy construction share before a 2030 keys aim. ^[3]
7. Amenity delivery — podium and fitness claims need brochure exhibits. ^[1]
8. Palm Jumeirah Serenia mix-up — separate Palma product line.

1. Use DLD channels to confirm project registration and escrow account before you transfer a deposit.
2. Read the reservation pack and sale contract: the product line should already say East Residence 2 (or the precise tower string you selected), plus unit number, net area and parking. Buyers check fixed developer forms; they do not invent wording into them.
3. Rebuild the full instalment calendar from the printed schedule rather than the PF 60/40 summary. ^[3]
4. Ask for contractual keys wording you can measure against the public mid-2030 aim. ^[3]
5. Every offer number should attach to tower + unit + floor + net area — not a marketing open alone.
6. Request a service-charge estimate and a clear list of which podium / community facilities this tower’s buyers may use.
7. Study layout drawings for balcony depth, outlook and bedroom type instead of relying on hero renders.
8. Keep sister East towers and Palm Jumeirah Serenia schemes out of this booking packet.
9. Walk the full sequence with our due diligence guide.