East Residence 3 — off-plan in Serenia District, Jumeirah Islands

• Seller brand — Palma Development / Palma Holding family; Propsearch also cites Palma Homes (high branding; legal seller still on the form) ^{[1] [2] [4]}
• Named product — East Residence 3 / East Tower 3 (high) ^{[1] [3]}
• Place — Serenia District East inside Jumeirah Islands (high) ^[2]
• Count of buildings on this card — 1 (high) ^[2]
• Cluster context — Tower 3 is one of five East towers (2–6) on Propsearch (high) ^[4]
• Storeys (Propsearch) — about 28 (med) ^[3]
• Architecture credit — Nikken Sekkei collaboration (high dual) ^{[1] [2]}
• Beds on PF tables — 1BR and 2BR only on this card (high) ^[2]
• Size table (PF) — 1BR 851–2,082 sqft · 2BR 1,174–2,688 sqft (high) ^[2]
• Open band — FAQ AED 1,958,000 / launch chip 2M; 2BR from ~AED 4.0–4.01M; DLD 1BR samples on this building ~AED 1.77–2.08M (med) ^{[2] [4]}
• Keys target — June / Q2 2030 (expected completion stamp 30 June 2030) (med) ^[2]
• Cash badge — 10 / 50 / 40 (med) ^[2]
• Title chip — Freehold on PF (med) ^[2]
• Works start stamp — construction 17 March 2026 on PF timeline (med — not an audit) ^[2]

Use high/med lines for shortlisting only. Your pack still has to name tower, unit and cash dates.

Think of three nested labels. Serenia District is the master place. East Residences is the multi-tower east package. East Residence 3 is the single tower this page owns — Propsearch’s East Tower 3. ^{[3] [1]}

PF publishes layout ranges for this tower alone: ^[2]

• One-beds — roughly 851–2,082 sqft, marketed from about AED 1.96–2.0M ^[2]
• Two-beds — roughly 1,174–2,688 sqft, marketed from about AED 4.0–4.01M ^[2]

Wider East-cluster sold history on portals can show three- and four-beds under the parent label. That does not prove those beds sit inside Tower 3 — open this building’s plan set first. ^[2]

Decide the tower after a visit or a clear plan pack, then check the booking form and sale contract already print East Residence 3 (not a soft “Serenia East” line and not Tower 2/4/5/6). You read the developer’s fixed form; you do not rewrite it. ^[2]

Nearby labels to keep apart:

• Cluster page: Serenia District East Residences ^[4]
• Sister East towers 2, 4, 5 and 6 on PF / Propsearch ^[4]
• West Residence and Palma’s Palm Jumeirah Serenia lines — other schemes

Stills sell calm massing and evening light. Multi-level podium, pools, large gym and community hub language are marketing until brochure exhibits list delivery. ^[1]

Keys on the portal: PF shows Q2 2030, June 2030, and expected completion 30 June 2030 for this tower. ^[2] Public calendars move. Written keys wording in the sale contract is what you can enforce.

Cash structure on PF only:

• 10% at sales launch ^[2]
• 50% across five construction instalments ^[2]
• 40% at handover ^[2]

Expand that badge into dated lines from the pack you are given. The portal 10/50/40 stamp is not a signed schedule. ^[2]

PF also stamps construction start 17 March 2026. ^[2] A 2026 booking against a mid-2030 keys aim is roughly a four-year cash runway if the target holds — model a delay.

Who sells it: Palma Development. Palma Holding hosts the East Residence 3 article; Propsearch ties the East complex to Palma Homes Real Estate Development under the same family. ^{[1] [4]} Check the legal seller string on the reservation sheet — marketing brands are not SPV names.

Where it sits: Serenia District in Jumeirah Islands. ^{[1] [2]} Palma’s copy leans on lake views one way and JLT energy the other. Minute-to-mall claims and amenity renders do not fix your unit outlook, service charge or keys date.

Prefer the multi-tower overview first? Open Serenia District East Residences.

1. Wrong tower on paper — East Residences spans several buildings. A form that only says “Serenia East” is incomplete for Tower 3 diligence. ^[4]
2. Open price vs samples — PF opens near AED 1.96–2.0M while some DLD 1BR rows on East Residence 3 sit near AED 1.77M. Treat opens as filters. ^{[2] [4]}
3. Bed mix scope — this card is 1–2BR; parent-cluster history can show larger beds. Confirm Tower 3 inventory. ^[2]
4. Storey figures — Propsearch ~28 floors; secondary pages sometimes disagree. Prefer drawings in your pack. ^[3]
5. Long runway — multi-year instalments before a 2030 keys aim. ^[2]
6. Amenity vs exhibits — multi-pool podium and large-gym claims need brochure exhibits, not only the marketing article. ^[1]
7. Palm Jumeirah Serenia — different Palma product family; wrong SPA if mixed up.

1. Confirm registration and escrow through Dubai Land Department channels before any booking deposit.
2. On the booking form and sale contract, check the printed product already says East Residence 3 (or the exact tower string you chose), plus unit, net area and parking — you do not author Palma’s template.
3. Rebuild instalments yourself from the printed schedule; do not stop at the PF 10/50/40 badge. ^[2]
4. Get written keys language against the public June / Q2 2030 target. ^[2]
5. Tie every price to tower + unit + floor + net area; use DLD samples only as context. ^[4]
6. Ask for service-charge estimates and what community hub access includes.
7. Read plans for balcony, view and bed type — not marketing stills alone.
8. Keep sister East towers and Palm Jumeirah Serenia out of this booking.
9. Use our due diligence guide for the wider booking sequence.