Project file
Sera 1 — off-plan at Rashid Yachts & Marina
- Price from
- AED 2,100,000
- Handover
- Q4 / November 2029 public target (Property Finder; not on Emaar product page)
- Status
- On sale
- Construction
- off-plan / construction start marketed February 2026 (portal)
- Developer
- Emaar
- Area
- Rashid Yachts & Marina
Sera 1 is Emaar’s Sera phase at Rashid Yachts & Marina, next to historic Mina Rashid. On the official product card you will find apartments (one to three bedrooms) plus three-bedroom townhouses, and a marketing starting price near AED 2.1 million. [1] [2] Stills lean into water gardens, pool decks and a marina promenade — lifestyle imagery, not a signed amenity schedule. [1]
This page is independent buyer research, not an Emaar brochure. Portals also sell the same launch under the shorter label “Sera by Emaar” and place it under Sera 1. [2] Decide which home you want first; then confirm the booking form and sale contract print that exact product. Process notes sit on our Method page.
Contact sheet
Images: Emaar Properties
Who it’s for
Buyers comparing marina-side 1–3 bedroom apartments or Emaar-listed three-bedroom townhouses inside Rashid Yachts & Marina who can fund a multi-million AED ticket and will lock drawings, cash-flow and escrow before booking. [1]
Who it’s not for
Detached-villa shoppers, ultra-low entry budgets, or buyers who must have keys earlier than the portal’s marketed late-2029 window without a contingency plan [2] — and anyone treating a portal alias as the final product line on the sale contract.
What dual sources lock today
- Developer — Emaar Properties (high) [1] [2]
- Official product title — Sera 1 at Rashid Yachts & Marina (high) [1]
- Portal alias — “Sera by Emaar”, location tree Mina Rashid / Sera 1 (high) [2]
- Place — Mina Rashid waterfront masterplan Rashid Yachts & Marina (high) [1] [2] [3]
- Emaar mix — apartments 1–3BR plus 3BR townhouses (high) [1]
- PF layouts shown — apartment types only on the unit cards we captured (med) [2]
- Buildings on portal — 1 (med) [2]
- Marketing floor — Emaar AED 2.1M; PF launch 2.1M / 1BR from 2.1M (high) [1] [2]
- 1BR size (portal) — about 728–1,029 sqft (med) [2]
- 2BR size / open (portal) — about 1,223–1,921 sqft; from ~AED 3.4M (med) [2]
- 3BR flats (portal) — about 1,701–1,704 sqft; from ~AED 4.5M (med) [2]
- Completion stamp (portal) — November / Q4 2029 (timeline 30 Nov 2029) (med — not on Emaar card) [2]
- Cash shape (portal) — 10 / 70 / 20 with seven construction steps (med — Emaar still shows payment plan unavailable) [2] [1]
- Title chip (portal) — freehold (med — sale-contract title language wins) [2]
- Portal programme labels — booking 26 Feb 2026; construction start 27 Feb 2026 (med) [2]
- Emaar inventory sample — Sera 1 priced-unit list empty at capture while Sera 2 still showed rows (low — not sell-out proof) [3]
Use this as a shortlist filter. Unit SPA papers override every marketing line.
Homes and layout shape
Buyers shortlisting Sera 1 are looking at a marina-district apartment / townhouse product, not freestanding desert villas. Emaar’s card pairs 1–3 bedroom apartments with 3 bedroom townhouses. [1] Property Finder’s “Sera by Emaar” unit table, by contrast, only printed apartment sizes and price-from bands in our capture. [2]
Published filters (confirm on a dated unit list):
- From price — about AED 2.1M on both Emaar and PF [1] [2]
- 1 bedroom — roughly 728–1,029 sqft on PF type rows [2]
- 2 bedroom — roughly 1,223–1,921 sqft; PF from ~AED 3.4M [2]
- 3 bedroom apartments — roughly 1,701–1,704 sqft; PF from ~AED 4.5M [2]
- Townhouses — named by Emaar; no dual-locked size or price band on the PF card we saw [1] [2]
Neither primary page dual-locks a total home count. The portal’s one-building chip is useful context, not a substitute for stack plans. [2] Facilities only bind when the sale-contract exhibits list them for your unit. [1]
Instalments and delivery timing
Delivery on public portals: Property Finder markets November / Q4 2029, with expected completion 30 November 2029. [2] Emaar’s Sera 1 product card we captured does not print a completion quarter. [1] Treat late-2029 as a sales estimate until the handover wording on your sale contract is clear.
Cash shape published on Property Finder (10/70/20): [2]
- 10% at sales launch / booking [2]
- 70% during construction, shown as seven instalments [2]
- 20% on handover [2]
On the official product page, payment plan still reads currently unavailable. [1] Build your calendar only from the developer instalment sheet attached to the unit you book.
PF also labels expected booking 26 February 2026 and construction start 27 February 2026. Those are programme chips, not site certificates. [2]
Builder and master community
Builder: Emaar. Brand strength does not replace escrow checks, variation clauses or service-charge estimates for this launch. [1]
Community: Rashid Yachts & Marina is the Mina Rashid waterfront masterplan named on the Sera 1 page. [1] [3] Drive-time claims in brochures are not verified here.
Nearby Emaar stock to keep distinct: Sera 2, Aurea and Fior 2. Same district, different contracts — match the form to the home you picked.
Buyer risks to price in
- Delivery can move — late-2029 / November 2029 is a portal stamp, missing from Emaar’s card, not a guarantee. [2] [1]
- AED 2.1M is an entry filter — higher 2BR/3BR ladder prices on PF are also marketing. [1] [2]
- Payment conflict — PF 10/70/20 vs official “payment plan unavailable”; only the SPA schedule settles cash. [2] [1]
- Typology gap — townhouses appear on Emaar but not on PF unit cards at capture; match drawings to the product you want. [1] [2]
- Name mismatch risk — Sera aliases (“Sera by Emaar”, Sera 1, Sera 2) can confuse paperwork if you do not check the printed product line. [1] [2]
- Marina lifestyle vs legal rights — promenade imagery is not automatic title to berths or marina facilities. [3]
- Amenity list soft — stills and amenity chips need exhibit attachment to bind. [1]
- Empty inventory sample — blank Emaar priced rows at capture prove neither sell-out nor full availability. [3]
Checks before any booking fee
- Confirm Sera 1 registration and escrow via Dubai Land Department tools before money moves.
- On Emaar’s pack, check product name, unit ID, bedroom type, net area and parking already match the home you chose. Buyers read fixed developer forms — they do not rewrite them. [1]
- Rebuild cash dates from the printed instalment table for that unit; ignore portal 10/70/20 as final. [2]
- Read handover language on the sale contract against any marketed November / Q4 2029 window. [2]
- Collect floor plans and net area for the exact layout; if you want a townhouse, demand townhouse drawings explicitly. [1] [2]
- Confirm freehold (or other) title wording inside the sale contract, not only on a portal chip. [2]
- Ask for a written service-charge estimate and which amenities attach to this release. [1]
- If you are still comparing, treat Sera 1 and other Rashid Yachts launches as separate shortlist items.
Bottom line
Dual sources agree on the AED 2.1M marketing floor and Emaar’s apartment-plus-townhouse mix [1] [2]. Portal-only layers (size ladder, 10/70/20, freehold chip, Nov/Q4 2029) need SPA confirmation [2]. OffplanInsight is independent research — not official Emaar disclosure. Only the signed sale contract and registry papers settle the purchase.
FAQ
Is Property Finder’s “Sera by Emaar” the same launch as Sera 1?
Yes on the evidence we have. The PF card sits under Mina Rashid / Sera 1 and opens near AED 2.1M, matching Emaar’s Sera 1 starting price. Official naming on emaar.com remains Sera 1 at Rashid Yachts & Marina. [2] [1]
What is the published starting price?
About AED 2.1 million on both Emaar and Property Finder marketing. That is a filter for shortlisting, not a locked SPA quote. [1] [2]
When does the portal say keys arrive?
Property Finder markets November / Q4 2029 (30 November 2029 on its timeline). Emaar’s product card we captured does not print that date — read the sale contract. [2] [1]
Is there a public payment plan?
Property Finder shows 10% at booking, 70% during construction (seven steps), 20% on handover. Emaar still shows payment plan as currently unavailable on the product page, so only the unit instalment sheet counts. [2] [1]
Are townhouses part of Sera 1?
Emaar lists three-bedroom townhouses next to apartments. PF’s unit cards for Sera by Emaar showed apartment sizes only at capture — ask sales for townhouse plans if that is your target. [1] [2]
Where can I compare the later Sera phase?
See our separate research page for Sera 2 at Rashid Yachts & Marina. Same masterplan, different paperwork. [3]
Sources
- Sera 1 at Rashid Yachts & Marina · Emaar Properties. Accessed 2026-08-09.
- Sera by Emaar · Property Finder. Accessed 2026-08-09.
- Rashid Yachts & Marina community page · Emaar Properties. Accessed 2026-08-09.
Next step
Like it? See how it compares to similar projects, then ask the developer for the live price list and floor plans — everything here is marketing until they confirm it in writing.
